Promotional Material Distributed in France

A new promotional kit comprising the Clan newsletter, recipe leaflets, posters and price pins has been distributed to members of ‘Le Clan des Poissonniers de Qualité Saumon Ecossais Label Rouge’, a club for French independent fishmongers stocking Label Rouge Scottish salmon.

The spring edition of the Clan newsletter has also been distributed to other members of the French trade, including wholesalers and multiples – making the distribution a total of approximately 1200 contacts.

Produced twice a year, the most recent edition of Clan led on the effects of the Science paper, highlighting the united reaction of the trade in support of the salmon industry and the health benefits of Label Rouge Scottish salmon.

“The continued success of Label Rouge Scottish salmon is because it is top of the range, superior quality. I’m sure our new promotional material will strike a chord with the French trade and its customers,” commented Brian Simpson, Chief Executive of Scottish Quality Salmon.

‘Le Clan des Poissonniers de Qualité Saumon Ecossais Label Rouge’ consists of 289 independent fishmongers. A similar club for independent fishmongers in the UK was launched in July 2001 and has just exceeded the 250 mark.

Notes to Editors:

Scottish Quality Salmon was the first fish and first non-French product to obtain the prestigious Label Rouge back in 1992. Twelve years later it remains the only non-French food to meet the quality scheme’s rigorous standards.

Exports of Label Rouge Scottish salmon have increased for six consecutive years, from 2493 tonnes in 1997 to 5837 tonnes in 2003. The total exports of Scottish farmed salmon to France in 2003 were 34,610 tonnes.

Scottish Quality Salmon is dedicated to improving the quality and sustainability of salmon farming in Scotland – from feed companies through to salmon smokers and processors – the whole production chain. Membership now represents 65% of the tonnage produced by the Scottish salmon farming industry.

END 4th May 2004

For further information contact either:
Ken Hughes, Communications Executive, Scottish Quality Salmon, +44 (0)1738 587000 or 07974 173739
Julie Edgar, Communications Director, Scottish Quality Salmon, +44 (0)1738 587000 or 07899 875151

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