SQS launches new website

Scottish Quality Salmon unveiled its new-look website (www.scottishsalmon.co.uk) at the Aquaculture 2004 show. The website has been completely redesigned to make trade, consumer and media access much easier to a wide range of information.

Particular attention has been paid to facilitating media access with sections devoted to press releases, positioning statements, images and contacts. Consumers are also well catered for, with information on buying and storing salmon, healthy eating and a rolling repertoire of delicious Scottish salmon recipes.

Pages also set out facts and case studies on the economic impact of salmon farming in Scotland as well as addressing many of the myths and issues that anti-farming campaigners often raise.

“We have plans to develop the site even further,” commented SQS chief executive Brian Simpson, “but are already delighted with the ease of access to a vast amount of information this our new website offers. It also looks extremely attractive – a good ‘shop window’ for our industry.”

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