SSPO: Suppliers should grasp the opportunities, not fight with each other

Suppliers of salmon, farmed and wild, should grasp the opportunity to promote the benefits that the fish confers, not fight with each other according to Sid Patten, Chief Executive of Scottish Salmon Producers' Organisation.

Speaking to the leading food trade magazine, The Grocer, Sid Patten said:

“Regardless of the motives for Birds Eye’s advertising tactics, all salmon products, whether farmed or wild, fresh or frozen, should grasp the opportunity to promote the benefits that the fish confers, rather than ‘attacking’ one another.

“After all, with healthy eating now the primary reason for one in five meals consumed within the home, salmon is a major beneficiary as people are reportedly trading up for health enhancing foods.

“Consider for a moment the astonishing Food Standards Agency statistic that, on average, people in the UK eat only a third of a portion of oil-rich fish such as salmon a week. With this in mind, coupled with the current consumer appetite for salmon, there appears to be great potential for further growth without employing such hazardous advertising tactics,” he concluded.

For more information please contact:

Julie Edgar jedgar@scottishsalmon.co.uk 01738 587000/ 0789 987 5151
Ken Hughes khughes@scottishsalmon.co.uk 01738 587000/ 0797 417 3739

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