Label Rouge Scottish salmon to the fore at Foire de Paris and with independent fishmongers

Label Rouge Scottish salmon is to benefit from some prominent exposure over the summer months in France.

Earlier this month, Label Rouge Scottish salmon was significantly displayed at the 100th anniversary of the Foire de Paris, with point of sale material and information leaflets available to visitors at the stand, as well as a whole day devoted to Label Rouge Scottish salmon and salmon tastings organised by specialist seafood chefs. The Foire de Paris ran between 29th April and 9th May and more than one million visitors were expected to attend.

Next month, the near 300 members of ‘Le Clan des Poissonniers de Qualité Saumon Ecossais Label Rouge’, a club for French independent fishmongers stocking Label Rouge Scottish salmon, is to benefit from a promotion, including a poster, recipe leaflet and a puzzle book for children.

Notes to Editors:

Label Rouge Scottish salmon was on display at the Federation of Fishmongers’ stand at the Foire de Paris.

Scottish Quality Salmon was the first fish and first non-French product to obtain the prestigious Label Rouge back in 1992. Twelve years later it remains the only non-French food to meet the quality scheme’s rigorous standards.

Exports of Label Rouge Scottish salmon have increased for six consecutive years, from 2493 tonnes in 1997 to 5837 tonnes in 2003. The total exports of Scottish farmed salmon to France in 2003 were 34,610 tonnes.

END 26th May 2004

For further information contact either:
Ken Hughes, Communications Executive, Scottish Quality Salmon, +44 (0)1738 587000 or 07974 173739
Julie Edgar, Communications Director, Scottish Quality Salmon, +44 (0)1738 587000 or 07899 875151