Media attracted to The Bikini Chef

The UK media turned out in force to capture and speak with The Bikini Chef this week, with 15 print photographers shooting her in a salmon skin outfit and 11 broadcast interviews recorded.

The Sunday Mail was the first UK media outlet to capture The Bikini Chef, real name Susan Irby, and published a 400-word article and picture in which she commented: ‘I love salmon and eat it every day… I want to show that being healthy and slim is all down to a fish-based diet.”

The broadcast interviews are expected to reach a potential audience of some 2.3 million people this week and Susan advocated regular salmon consumption for its all round health benefits in them all.

See also 'L.A. Bikini Chef chooses Scottish Quality Salmon For UK debut' (19 May 2004).

26th May 2004